The Operator's Playbook Series

Run Your Business Smarter. Starting Today.

Step-by-step AI playbooks for real small business owners. One AI tool. Copy-paste prompts. A plan you can implement the same day you read it. No tech background required.

Get More Customers Without Hiring a Marketing Team — McDanny AI Book 1
Written for plumbers, dentists, restaurants, gyms, salons, contractors, accountants, law firms — and every local business in between.

You Run a Real Business.
This Was Written for You.

You're not a tech founder or an influencer. You're a business owner running a real operation — and you know AI could help, but you don't have time to figure out 15 different tools. You need one tool, one system, and real results.

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Service Businesses

Plumbers, electricians, HVAC, landscapers, contractors. You're on job sites, not sitting at a laptop. Marketing happens at 9pm after a 12-hour day — or it doesn't happen at all.

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Professional Practices

Dentists, accountants, law firms, real estate agents, consultants. You're booked solid but still doing your own marketing — or paying an agency that doesn't understand your business.

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Local Operators

Restaurants, gyms, salons, auto shops, retail. Every hour spent on admin and marketing is an hour not spent with customers.

Book 1 Cover — AI-Powered Marketing for Small Business

AI-Powered Marketing for Small Business

"Get More Customers Without Hiring a Marketing Team"

Consistent marketing takes 15–20 hours a week. You have maybe three. This book turns that into a system. You'll set up an AI Marketing Director using one tool — Claude — loaded with everything about your business, your customers, and your market. It writes your social posts, drafts your emails, optimizes your Google profile, and coaches you on what's working. All in your voice, not some corporate robot voice that makes your customers cringe.

What's Inside

  • Set up your AI Marketing Director in under an hour — it remembers your business in every conversation
  • 25+ copy-paste prompts you can use immediately
  • A content engine that creates social posts, emails, and blog content in your voice
  • Local SEO and Google Business Profile optimization
  • Speed-to-lead systems that respond to inquiries in minutes, not hours
  • A complete 30-day launch plan with three paths: Minimum Viable, Standard, and Full Build
Get It on Amazon →

One Book. One Business Function.
One AI Department Head.

Each book teaches you to set up a Claude Project that acts as a department head for your business. By the end of the series, you'll have a full AI leadership team — all inside one tool.

Book 01

AI-Powered Marketing

Your AI Marketing Director. Content, email, SEO, ads, and a 30-day launch plan.

✦ Available Now
Book 02

AI-Powered Operations

Your AI Operations Manager. Automate the boring stuff and get your weekends back.

Publishing Soon
Book 03

AI-Powered Sales

Your AI Sales Rep. Close more deals without being salesy.

Publishing Soon

One Tool. Real Results. No Overwhelm.

1

One AI Tool

Every playbook uses Claude — one tool, not fifteen. You set up a Project that acts as your AI department head. That's your entire tech stack.

2

Built for Operators

Written for people who run real businesses — not tech people, not marketers, not influencers. If you can type a text message, you can handle what's in these books.

3

Implement Today

Every prompt is copy-paste ready. Each book ends with a 30-day action plan. You'll have real outputs before you finish reading.

Built by a Business Owner,
Not a Tech Guru

McDanny AI is the pen name of Amy McDaniel, a founder and CEO who runs multiple small businesses with AI every day. With 20+ years building companies, bringing products to market, closing customer and partner deals, and managing across legal, finance, marketing, and tech, Amy created the McDanny AI series to give small business owners a playbook for setting up the same systems she uses to run her own businesses.

This book was written using the exact method it teaches. The Marketing Director Project, the Business Brief, the voice training, the content workflows, the prompts. All of it. If you're wondering whether this stuff actually works, you're holding the proof.

The Operator's Playbook Series is an AI introduction series that gives small businesses step-by-step systems to run marketing, operations, and sales with AI. No tech background required. Each playbook is designed to be finished in one sitting and implemented the same day.

Find Where Your Business Is Leaking Time, Leads, and Money

The books teach you to do a lot of this yourself. The diagnostic is for the business owner who wants it done faster and wants someone who's seen the patterns across a lot of different businesses. I find the 2–3 biggest bottlenecks, put them in priority order, and we fix the ones that are costing you the most first.

Inquire here about pricing.